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Description
Specifications
Jaly argues that by selling airtime to advertisers, television turns the audience into workers who "work" for the media in the same way that factory workers do.
By watching advertisements on television, viewers do not merely consume the television content and its related meanings, but simultaneously generate profit for the media.
Referring also to a quantitative study - an analysis of over a thousand television commercials - Jaly reviews some critical concepts, such as those of fetishism, use value, and surplus value.
The "Codes of Advertising" explore a familiar yet incredibly strange world, the world that frames the "life of products" and constitutes an interesting and authentic contribution to the political economy of modern mass media.
[Excerpt from the text on the back cover of the edition]
Manufacturer
Specifications
- Author
- Sut Jhally
- Publisher
- Ekdoseis Kastanioti
- Original Title
- The codes of advertising
- Language
- Greek
- Subtitle
- Fetishism and the political economy of meaning in the consumer society
- Cover
- Soft
- Number of Pages
- 247
- Release Date
- -
- Publication Date
- 1997
- Dimensions
- 17x24 cm
- ISBN-13
- 9789600318081
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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