- The analysis of the four basic types of behavior.
- Practical advice for better communication.
- Understanding why people react differently in similar situations.
New revised and expanded edition
Do you sometimes feel like you’re the only one making sense in a meeting? Do long-winded answers drive you crazy, or does your colleague’s argumentative manner get on your nerves? You’re not alone.
Thomas Erikson explains that there are four basic behavior types that determine how we interact with and perceive those around us. Understanding a person’s behavior pattern is the key to successful communication.
He explores these four types—Reds are dominant and overbearing, Yellows are sociable and optimistic, Greens are relaxed and friendly, and Blues are analytical and precise—and explains how to recognize each type of person and communicate with them.
The simple, practical four-color system lets you quickly identify a friend’s or colleague’s color and adjust how you speak to them and what information you share accordingly.
The author will help you understand yourself better, hone your communication and social skills, handle conflict with confidence, improve your relationship with your boss and your team, know when to speak and when not to, and generally change how you interact with others, from colleagues to your partner.
And with a little luck, make sure the idiot isn’t you!
In the book you will meet
Why We Loved It
- Offers a simple and understandable way to view human behavior.
- Helps you improve your relationships, both in your personal and professional life.
- It is written with humor and examples from everyday life that immediately set the tone.
This book is for you if…
You want to better understand the people around you, yourself, and why you react differently in various situations. It is ideal if you are looking for practical ways to improve your communication and if you have ever wondered why sometimes it seems like you cannot communicate with certain people.
Read an excerpt
«We must learn to listen, to act, to speak openly, and to reflect.
And in dialogue. The rest depends on you.
Some excerpts from what you are about to read I have gathered from the statistics of TTI Success Insights. At this point, I would like to take the opportunity to thank Sune Gellberg and Edouard Levit, who so generously shared their experience and educational material with me.
No matter how strange it may seem, theoretically, every kind of behavior is normal
Normal behavior...
...is relatively predictable. But:
each person reacts in their usual way to similar situations. It is impossible to predict every possible reaction before it happens.»
About the Author
Thomas Erikson is a recognized trainer, speaker, and author, known for his international bestseller "Surrounded by Idiots". Over the past twenty years, he has given numerous lectures and presentations across Europe, collaborating with major companies such as Ikea and Microsoft. He has helped thousands of executives improve their skills. His books have sold millions of copies worldwide and have been translated into over 40 languages, achieving great success in Greece as well. He lives in Sweden with his family.
Manufacturer
Product Guides
- Author
- Thomas Erikson
- Publisher
- Dioptra
- Award
- -
- Skroutz Book Awards 2026
- -
- Language
- Greek
- Subtitle
- The 4 types of human behavior
- Cover
- Soft
- Number of Pages
- 368
- Release Date
- 12/05/2020
- Publication Date
- 2020
- Dimensions
- 14x20.5 cm
- ISBN-13
- 9789606530487
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.