Instead of spending money to attract new customers, in this handbook you will learn quick, practical, and cost-effective ways to handle your customer complaints and keep them loyal to your business forever!

In simple, understandable language and through many relevant examples and illustrations, you will understand how important complaints are for a business. Among other things, it covers: What customers want when they complain, Handling complaining customers, Writing a response letter, Selecting and training staff, Employee complaints, Ways to encourage customers to complain, Benefits of proper complaint management.

By reading this book, you will realize that customer complaints are gifts, as long as you know how to unwrap them. Handle complaints correctly and you will be surprised by the results...