In this explosive memoir, a political advisor and technology whistleblower reveals the disturbing truth about the multi-billion data industry, showing the public how companies become richer by using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.

When Brittany Kaiser joined Cambridge Analytica, she was an idealistic young professional aiming to use data for humanitarian purposes. But her experience within the company opened her eyes to the terrible risks that this unregulated industry poses to privacy and democracy. The book Targeted is her testimony of the dramatic and troubling story of the rise and fall of Cambridge Analytica.

It reveals how Facebook's lax policies and the lack of adequate national laws allowed the manipulation of voters both in Britain and the United States, where personal data was weaponized to spread fake news and racist messages during Brexit and the 2016 elections. Kaiser warns that the 2020 elections can also be compromised if we continue to do nothing.

After the U.S. elections, knowing the frightening reality of Cambridge Analytica's actions, Kaiser decided to reveal the truth. Risking her professional career and personal safety, she informed the authorities about the unethical practices of the data industry, ultimately testifying before Parliament.

Rich with stories never before publicly disclosed, Targeted introduces us to secret meetings with Trump campaign staff and describes the promises Cambridge Analytica made to win. Throughout, Kaiser emphasizes the need for regulation, arguing that legal oversight of the data industry is not only justified but essential for the security of our democracy.

Pages: 400, Dimensions: 15.3x15.3cm