Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an engaging, witty, and completely original look at why we all make irrational choices.
Why can a 50 cent aspirin do something that a 5 cent aspirin cannot? If something is "free" then it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our real views and decisions?
In this astonishing book, behavioral economist Dan Ariely analyzes the root cause of our strange behavior, showing how irrationality often replaces logical thinking and that the cause for this is embedded in the very structure of our minds.
Predictably Irrational brilliantly combines everyday experiences with a series of revealing and often surprising experiments that will change your understanding of human behavior. By recognizing these patterns, Ariely shows that we can make better decisions at work, in matters of collective well-being, and in our daily lives from drinking coffee to losing weight, buying a car, or choosing a romantic partner.
Pages: 304, Dimensions: 12.9x12.9cm
