Can a good company become great? If so, how? After a five-year research project, Jim Collins concludes that the transition from good to great can and does happen. In this book, he reveals the underlying variables that enable any organization to make the leap from good to great, while other organizations remain merely good. His research is rigorously supported by evidence, and his findings are surprising - sometimes even shocking - to the modern mind. Good to Great achieves a rare distinction: it is a management book filled with vital ideas that reads like a fast-paced novel. It is widely regarded as one of the most important business books ever written.