Before washing, the shampoo gives the impression that it smells nice, after washing my dog smells like gasoline. I do not recommend this one.

In one wash it reduced my dogs stains by a lot! Of course it didn't completely disappear in one session but I believe it will be effective over time. The yellow staining from urine also improved.

It smells ok, I don't really love it but I use a conditioner from the same company and it changes the dogs smell so I don't mind.

Lathers well and washes out easily.

I think the only comparison is true show dog shampoo that will cost you 3x more so I think this is perfect for the pet owner that is just washing at home.

My puppy becomes completely white every time I bathe him and smells wonderful!!!

If I could, I would give it 10 stars. My Maltese becomes pure white and soft and smells amazing! Excellent product!

We were not satisfied at all. We did not notice any particular shine on the fur, it is completely odorless and very thick when used pure, completely watery when diluted according to the instructions. I will not buy it again

Personally, I haven't seen any significant change, but my friend told me that it did indeed work on her dog.

Indeed, it whitens the white color of the dog's fur, as it is purple while also leaving a very nice scent. Although the blue hypoallergenic shampoo smells much nicer!

Excellent shampoo! Very good company with natural products and dog-friendly ingredients! Long-lasting scent! It made my dog's black and white fur very shiny! It really enhances the colors as it claims!