The communication field is changing both in terms of the content offered and in the ways that people discover, use, consume, and interact with modern media.
We no longer watch television with the same focus as before. We do not read newspapers, nor do we listen to the radio beyond the car. Instead, we are increasingly informed and entertained by the internet and its websites. We comment on political and social events and share them on social media.
We may not be able to stand watching advertisements for more than half a minute and we change the TV channel when something does not capture our interest, but we watch our favorite series offered by new television providers online for hours on end.
On any given day, the average citizen can choose among dozens of terrestrial, satellite, or online television channels, radio stations, newspapers in print or electronic form, and a multitude of websites. In practice, the audience for the media is becoming increasingly fragmented, while the consumption of media content, whether informative or entertaining, is now done in front of a screen, whether it is the traditional television screen, a laptop, a tablet, or a smartphone.
Never before in the history of communications has the same content been consumable on four different screens at the same time, whether inside or outside the home, stationary or on the move.
This book aims to highlight the key features of this new communication condition, as the consumption of modern media content takes place "between 4 screens."
