The building of the FIX Brewery on Syngrou Avenue represents modernism in the architecture of post-war Athens and the dynamics of an economy that aimed for development. Both elements were influenced by the onslaught of the downward trajectory at the end of the 20th century, when the rescue of the building, by Takis Zenetos and Margaritis Apostolidis, gathered many architects.

This album refers to its history, starting from the inception of the FIX Brewery, a modern building, flawless in the semiotics of architectural perspective, to today, where it is the building of the National Museum of Contemporary Art. It is a space that embodies a multidimensional, contradictory, and captivating history of productive and construction transformations through continuous changes, as well as the history of the company over the years.

The book focuses on this anatomical depth and the effort to promote FIX/EMST through time, through the details of its continuous metamorphosis. The history of FIX beer is long, and architecture has always been a very important advertising tool for the company. The author demonstrates the power of both the architecture and the FIX company.

The network of the factory's facilities, the equipment, the advertising, the modernization work of Zenetos and Apostolidis are analyzed. The album is filled with rich archival and photographic material, the result of long-term research, reflecting the history of the building that is a landmark of Contemporary Greek History.