When Brittany Kaiser began working at Cambridge Analytica – the British consulting company founded by Robert Mercer, a conservative billionaire and benefactor of Donald Trump – she was a young professional continuing her idealistic studies in human rights and international relations. Having already participated in Barack Obama's 2008 election campaign, she aspired to leverage digital data for the greater good.

However, her experience at Cambridge Analytica opened her eyes to the immeasurable dangers posed by this unregulated economic sector to privacy and democracy. Targeted is the chronicle of a dramatic and scandalous story, the rise and fall of this particular company as experienced firsthand by the author.

With her book, she reveals how Facebook's lax privacy policies and the severe lack of national legislative regulations allowed for the manipulation of voters both in Great Britain and the United States, where personal data became a weapon for spreading false news and racist messages, during both the Brexit referendum and the 2016 American presidential elections.

In this explosive narrative, a political consultant and whistleblower lays bare the chilling truth about multi-billion-dollar data companies that enrich themselves by exploiting citizens' personal information. Brittany Kaiser exposes how Cambridge Analytica exploited legal loopholes in privacy protection laws to secure Donald Trump's first election in 2016 and explains how the same story could easily repeat itself in the 2020 American presidential elections.

Her book includes countless revelations and stories that see the light of day for the first time. Through the documentation of these events, she argues for the necessity of imposing more restrictions on the use of personal data, asserting that legal oversight of the companies processing it is not only justified but also essential for the long-term integrity of democratic institutions.

“A rare case of a book. Important and simultaneously gripping.” The Washington Post

“Fascinating and revealing... This book should be essential reading for everyone.” Publishers Weekly