An approach to entrepreneurship based on the realistic exercise of business activity. The authors approach the teaching of entrepreneurship with a method that relies on practical application.

Their goal was to write a book that promotes active learning and engagement with the real world of entrepreneurship, encouraging students to think like entrepreneurs rather than just learning theoretically about them.

Thus, students are taken outside the classroom, into unfamiliar environments. By the end of the reading, they will have acquired the entrepreneurial mindset, skills, and tools that they can leverage in various organizations.