coming from a gel-pomade, I can say this one is very remarkable, no white flakes or anything compared to the other one (which also made the hair stiff like gel) very satisfied!!

First of all, it is not matte. The packaging I received says "mild shine," which is accurate. Otherwise, it is a good product with a distinctive scent that personally did not excite me. It is sticky and provides hold throughout the day. I would simply describe it as an ok product.

Very strong hold... washes out easily and you can shape your hair even after you've applied it later... I don't think it's ideal for longer hair.

Easy to use. For thick and normal hair, I work with it without water on the first application, and if we want a little elasticity, then we add a little water.
Also, after hours, you can wet your hair a little and restyle it without needing to reapply the product.
The matte result comes after the pomade dries on the hair!

Unacceptable.
Matte result? Not even close, medium shine is a better description.
Ultra hold? No. After 5-6 hours, everything falls, at best medium hold.
Having used various pomades in the last 5 years, I have to say that this is by far the worst one I have bought.
I consider its description at least misleading. It doesn't hold, it shines, as if the hair is greasy, and the smell is very peculiar, I don't know if I like it or not but it seems fake, like a low-quality wax.
I do not recommend it to anyone, maybe to some with thin hair who prefer medium shine, medium hold pomades that are much better at the same price.

In my own hair (fine hair), this product is one of the best on the market for medium to long hair. It has amazing hold that lasts all day with a matte finish, without residue, and has an incredible scent that resembles Davidoff Cool Water. I will buy it again.