The world is undergoing a dramatic demographic shift: for the first time in history, the number of individuals aged 65 and older will surpass the number of children aged 5 and under. However, our insurance (and other) systems lag behind this new reality.

In Winning in the Long Run, Camilla Cavendish travels the world to understand how different countries are responding to these unprecedented new challenges and to draw inspiration from them. By carefully researching and deeply understanding the human factor, Cavendish challenges the facts and taboos surrounding aging.

She talks with leading scientists about discoveries that could quickly impact the quality and length of life, and explores how governments, businesses, doctors, the media, and each of us can manage the second half of our lives. She argues that to reap the benefits of an extended life, we must change our mindset, leveraging technology, enjoying socialization, and even using anti-aging pills – in short, participating in a whole social revolution.

The award-winning journalist Camilla Cavendish presents us with the best global practices in addressing one of the greatest challenges facing humanity today.

Praised:

“An inspired call to arms.” DAILY MAIL

“This book is so logical, so thoroughly researched, so beautifully written, and so clear in its arguments, that one wishes Cavendish could whisper in the Prime Minister's ear.” THE TIMES

“This bold, insightful book is a wake-up call to governments. It is a wake-up call to all of us.” THE SUNDAY TIMES