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Η Μάχη για την Ψηφιακή Αγορά, Digital Marketing Strategy and Tools
Business Books

Η Μάχη για την Ψηφιακή Αγορά, Digital Marketing Strategy and Tools

Author: Giorgos Petkakis

You don't need to acquire advanced technical knowledge to effectively use the tools of digital marketing; you need:

  • To know all the tools of the digital market: website, e-shop, search engines,...

You don't need to acquire advanced technical knowledge to effectively use the tools of digital marketing; you need:

  • To know all the tools of the digital market: website, e-shop, search engines, social media, content marketing, price comparison platforms, sending newsletters, and... so much more!
  • To understand the philosophy and functioning of these tools,...
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Genre: Leadership & Management Marketing & Branding Soft Skills & Career
17 17 €
Delivery by Tue, 07 Jul
14,00 €   shipping cost
Sent from Greece
From BookBox 5.0 (46)
5.0 (46 reviews)
Greece
2 pieces
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Product report

Description

Description

You don't need to acquire advanced technical knowledge to effectively use the tools of digital marketing; you need:

  • To know all the tools of the digital market: website, e-shop, search engines, social media, content marketing, price comparison platforms, sending newsletters, and... so much more!
  • To understand the philosophy and functioning of these tools, the time and skills required for their effective use, as well as the expectations you can have from utilizing them, without jargon and technical redundancies, through accessible examples from the Greek experience.
  • To grasp how promotional tools are combined with each other within the framework of a comprehensive business strategy.

To tackle complex challenges, to win the mind and heart of a different consumer now... the digital consumer.

Manufacturer

Manufacturer Details

Warnings & Safety Information
See full description

Specifications

Specifications

Specifications

Author
Giorgos Petkakis
Publisher
Esoptron
Language
Greek
Subtitle
Digital Marketing Strategy and Tools
Cover
Soft
Number of Pages
216
Release Date
4/2021
Publication Date
2021
Dimensions
14x21 cm
ISBN-13
9786185579012

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Reviews (6)

Reviews

4.8
6
4.8
Review this product
  1. 5
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Was it easy to read?
  • Understanding of the subject matter
  • I liked the writing style
  • I would read a book by the same author
  • I would recommend it for reading
  • Paper quality
  • Was it interesting enough?
  • Dim_G_
    5
    Dim_G_

    Verified purchase

    An easy book for anyone starting their journey in the digital market. It provides all the information about the steps that need to be taken and the things that a new entrepreneur should pay attention to. Be aware that it does not delve too much into details, so if you want more specialized knowledge, you should turn to another book.

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Was it relatively interesting?
    Did you find this review helpful?
  • Geooo
    5
    1 out of 1 members found this review helpful
    Geooo

    I read it and I consider it to be one of the best approaches to this specific topic because it explains in simple terms what each digital marketing medium (Google, Facebook, Skroutz, etc.) does and what changes you need to make in your company to succeed in this field. Additionally, it is written by a Greek author who knows the local reality.

    Translated from Greek ·
    Did you find this review helpful?
  • 4
    Sk_Rb

    Verified purchase

  • 5
    stratigos24

    Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • 5
    gregli

    Verified purchase

    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Paper quality
  • 5
    Zorz10
    Store representative

    Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Dim_G_
    5
    Dim_G_

    An easy book for anyone starting their journey in the digital market. It provides all the information about the steps that need to be taken and the things that a new entrepreneur should pay attention to. Be aware that it does not delve too much into details, so if you want more specialized knowledge, you should turn to another book.

    Translated from Greek ·
    0
  • Geooo
    5
    Geooo

    I read it and I consider it to be one of the best approaches to this specific topic because it explains in simple terms what each digital marketing medium (Google, Facebook, Skroutz, etc.) does and what changes you need to make in your company to succeed in this field. Additionally, it is written by a Greek author who knows the local reality.

    Translated from Greek ·
    1
  • 4
    Sk_Rb

    0
  • 5
    stratigos24

    0
  • 5
    gregli

    0
  • See all

Description & Specifications

You don't need to acquire advanced technical knowledge to effectively use the tools of digital marketing; you need:

  • To know all the tools of the digital market: website, e-shop, search engines, social media, content marketing, price comparison platforms, sending newsletters, and... so much more!
  • To understand the philosophy and functioning of these tools, the time and skills required for their effective use, as well as the expectations you can have from utilizing them, without jargon and technical redundancies, through accessible examples from the Greek experience.
  • To grasp how promotional tools are combined with each other within the framework of a comprehensive business strategy.

To tackle complex challenges, to win the mind and heart of a different consumer now... the digital consumer.

Manufacturer

Manufacturer Details

Warnings & Safety Information

Specifications

Author
Giorgos Petkakis
Publisher
Esoptron
Language
Greek
Subtitle
Digital Marketing Strategy and Tools
Cover
Soft
Number of Pages
216
Release Date
4/2021
Publication Date
2021
Dimensions
14x21 cm
ISBN-13
9786185579012

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Reviews (6)

4.8
6
4.8
Review this product
  1. 5
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Was it easy to read?
  • Understanding of the subject matter
  • I liked the writing style
  • I would read a book by the same author
  • I would recommend it for reading
  • Paper quality
  • Was it interesting enough?
  • Dim_G_
    5
    Dim_G_

    Verified purchase

    An easy book for anyone starting their journey in the digital market. It provides all the information about the steps that need to be taken and the things that a new entrepreneur should pay attention to. Be aware that it does not delve too much into details, so if you want more specialized knowledge, you should turn to another book.

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Was it relatively interesting?
    Did you find this review helpful?
  • Geooo
    5
    1 out of 1 members found this review helpful
    Geooo

    I read it and I consider it to be one of the best approaches to this specific topic because it explains in simple terms what each digital marketing medium (Google, Facebook, Skroutz, etc.) does and what changes you need to make in your company to succeed in this field. Additionally, it is written by a Greek author who knows the local reality.

    Translated from Greek ·
    Did you find this review helpful?
  • 4
    Sk_Rb

    Verified purchase

  • 5
    stratigos24

    Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • 5
    gregli

    Verified purchase

    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Paper quality
  • 5
    Zorz10
    Store representative

    Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Dim_G_
    5
    Dim_G_

    An easy book for anyone starting their journey in the digital market. It provides all the information about the steps that need to be taken and the things that a new entrepreneur should pay attention to. Be aware that it does not delve too much into details, so if you want more specialized knowledge, you should turn to another book.

    Translated from Greek ·
    0
  • Geooo
    5
    Geooo

    I read it and I consider it to be one of the best approaches to this specific topic because it explains in simple terms what each digital marketing medium (Google, Facebook, Skroutz, etc.) does and what changes you need to make in your company to succeed in this field. Additionally, it is written by a Greek author who knows the local reality.

    Translated from Greek ·
    1
  • 4
    Sk_Rb

    0
  • 5
    stratigos24

    0
  • 5
    gregli

    0
  • See all
17,17 €
14,00 €   shipping cost