35
51
€
Delivery
Wed, 07 Oct - Fri, 09 Oct
14,00 €
shipping cost
Sent from Greece
Description
Specifications
This is a new and comprehensive manual for the rapidly changing and increasing challenges faced by marketing professionals in this dynamic and exciting sector of the global economy.
It aims to serve as a modern, accessible, and useful resource for tourism and hospitality professionals and students as they prepare for the challenges of global marketing. It is a clear depiction of the changing landscape and offers a unique perspective by emphasizing three themes: collaboration, technology, and experiences.
It is enriched with:
- a wealth of case studies that provide readers with an enjoyable and understandable source to stimulate their thoughts and prepare them for the everyday challenges in the real and dynamic world of tourism marketing.
- Numerous images, diagrams, and examples for better understanding and application of theory.
Manufacturer
Specifications
- Publisher
- Rosili
- Original Title
- Tourism and Hospitality Marketing
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 672
- Release Date
- 11/2020
- Publication Date
- 2020
- Dimensions
- 17x24 cm
- ISBN-13
- 9786185131722
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.