WHAT IT IS:

Get ready for unmatched levels of intensity and comfort with L’Absolu Rouge Drama Ink, the new semi-matte lipstick from Lancôme. This matte lipstick offers bold color with just one swipe.

WHAT IT DOES:

It becomes one with the lips thanks to its innovative formula: a "water-in-oil" emulsion that is 2 times richer in pigments and 4 times thinner than a classic lipstick. This intense matte lipstick is long-lasting, with a formula that doesn't transfer or fade for up to 8 hours.

The incredibly lightweight texture of the lipstick naturally hugs the lips, providing a comfortable feel all day long.

Sixteen shades of stunning intensity, such as the iconic shades French Touch, French Idol, and French Opera, are released in new, modern packaging with luxurious design.

L'Absolu Rouge Drama Ink is designed for impressively easy application. The patented applicator of this semi-matte lipstick leaves just the right amount of formula on the lips.

How to apply Drama Ink:

• Step 1. Start by applying lipstick to the upper lip, from the curve of the upper lip to the corner of the mouth.
• Step 2. Repeat on the other side.
• Step 3. Continue with the lower lip, applying in one stroke from one corner of the mouth to the other.