By far the best I have ever tried at home and in the car! This one has an incredible scent very close to bubblegum... but it's not! I have been using it for several years now exclusively and only this one! Some other scents from the same company that I tried... just good... without getting excited about any of them! But this one, yes, it's a winner! Those who smelled it just told me to order it for them immediately, so I buy 4-5 every time! It's the only one that lasts me a month during the summer months (35-40 degrees) and maybe even two months during winter! Anything else I have tried (any type/packaging), especially during the summer when the car is boiling, evaporates in a few days... this one much slower!! This makes it much more cost-effective and justifies its higher price! Instead of spending 1-2 euros every 1-2 weeks for a tree-shaped air freshener... 4.90 for 1... maybe 2 months!! So, a big thumbs up from me!