Modernist aesthetics in architecture, art, and product design are familiar to many. In tall glass buildings or minimalist canvases, we recognize an era of technological advancement that affirmed mankind's power to reshape his environment. Less known, but equally fascinating, is the distillation of modernism in graphic design. This unique edition by TASCHEN, authored by Jens Müller, gathers approximately 6,000 trademarks, focusing on the period 1940-1980, to explore how modernist attitudes and imperatives gave birth to corporate identity.

The research covers everything from media outlets to retail giants, airlines to art galleries, and is organized into three design chapters: Geometric, Effect, and Typographic. Each chapter is subdivided into sections focusing on form and style, such as alphabet, overlay, dots, and squares. In addition to the extensive catalog, the book includes an introduction by Jens Müller on the history of logos and an essay by R. Roger Remington on modernism and graphic design.

It also includes eight designer profiles and eight instructive case studies, with a detailed look at the life and work of giants like Paul Rand, Yusaku Kamekura, and Anton Stankowski, as well as significant works such as Fiat, The Daiei Inc., and the 1968 Olympic Games in Mexico. An unrivaled resource for graphic designers, advertisers, and marketing specialists, Logo Modernism is equally interesting for anyone interested in social, cultural, and corporate history, and the power of image and form.

Pages: 432, Year of Publication: 1128, Dimensions: 24.6x24.6cm