You are either a Purple Cow or you're not. You are either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they manage to achieve impressive growth, leaving behind the once tried-and-true heroes gasping for their last breath? The old list of Ps used by marketers - Price, Promotion, Public Relations - no longer works. The golden age of advertising is over. It's time to add a new P - the Purple Cow. The Purple Cow describes something phenomenal, something counterintuitive and exciting and absolutely incredible. In his new bestseller, Seth Godin urges you to add a Purple Cow to anything you build and anything you do, to create something truly remarkable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you liked this, check out Seth Godin's business classic, This is Marketing.