In the book Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares provide startups with the tools to create explosive customer growth. Eric Ries, author of The Lean Startup, notes that anyone attempting to penetrate new customers can leverage this smart and ambitious book.

Most startups don’t fail because they can’t create a product. They fail mainly because they can’t gain traction. A company’s success is a tough matter. Smart entrepreneurs know that the key to success does not lie in the originality of the offer, their brilliant team, or how much money they have raised, but in their ability to grow steadily and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base and offers a three-step framework to understand which will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and maintain the growth your business needs.

Seth Godin, author of Linchpin, states that this book provides the distilled knowledge and most specific tactics from the heart of the online marketing world, from someone who has done it twice.

Pages: 240, Dimensions: 15.3x15.3cm