INSTANT NEW YORK TIMES BESTSELLER

For anyone interested in becoming a better manager - Bill Gates

Discover the revolutionary approach to goal setting behind the explosive growth of companies like Intel, Google, Amazon, and Uber.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup with amazing technology, entrepreneurial energy, and big ambitions, but no real business plan. After implementing Doerr's Objectives and Key Results (OKRs) system, the company grew exponentially. Today, this startup - Google - has a market capitalization exceeding $600 billion.

Doerr has introduced OKRs to more than fifty companies, helping large tech companies and charitable organizations exceed every expectation. In the OKR model, objectives define what we seek to achieve, and key results describe how those top goals will be achieved. They focus effort, foster coordination, and enhance workplace satisfaction.

For the first time in the book Measure What Matters, Doerr shares behind-the-scenes examples to demonstrate the flexibility and explosive growth that OKRs have triggered in many leading organizations.

With a foreword by Larry Page and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to monitor progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.

Pages: 320, Dimensions: 15.2x15.2cm