E-Myth 'e-, 'mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that a person who understands the technical work of a business can successfully run a business that does that technical work.

This book has been voted as the #1 business book by the CEOs of Inc. 500. An instant classic, this revised and updated edition of the bestselling phenomenon reveals the myths surrounding starting your own business. Small business consultant and author Michael E. Gerber, with sharp insights gained from years of experience, highlights how common assumptions, expectations, and even technical expertise can hinder the successful running of a business. Gerber guides you through the business life cycle - from entrepreneurial infancy through adolescent growing pains and to the mature entrepreneurial perspective: the guiding light of all businesses that thrive - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

Most importantly, Gerber highlights the vital, often overlooked distinction between working on your business and working in your business.

E-Myth Revisited will help you grow your business in a productive, assured way.

Pages: 288, Dimensions: 13.5x13.5cm