I have mixed feelings about this primer. I have quite oily skin, and especially when I want to wear eyeliner, eyeshadow primer is necessary because otherwise my entire eyelid smudges. I used another brand that lasted for many hours but the product didn't spread easily, so I decided to try NYX with something more liquid for easier application.
Indeed, this particular primer reminds me of a concealer in its texture. You let it dry for a bit and as soon as you feel it getting sticky, then you're ready to apply your makeup.
My only complaint is that it doesn't last as long as I would like. Yes, it does make a difference, but I use it to keep my makeup on for at least 10-12 hours, but unfortunately within 4-5 hours, my eyelids start to get oily.
Maybe if you have oily skin like mine, you should choose something less liquid. I think I will go back to my old primer that had a more "waxy" texture.