This book:

In Part A:

• Analyzes the concept and importance of marketing for any business activity. It is the engine of the train called business. It provides the Greek essence of marketing through examples and cases that have a direct relation to Greek enterprises.
• Clearly shows that the difference between successful and unsuccessful businesses lies in what is called competitive advantage. This is the focus of the marketing strategy and the book. It proves that the consumer is mainly interested in the benefits they will receive, rather than the characteristics of the product or service.
• Beyond the theoretical framework of marketing, which has been adapted according to the latest developments of our times, the book refers to four areas of particular interest: Service Marketing for businesses and non-profit organizations, Agricultural Product Marketing, Industrial Marketing, and International Marketing.

In Part B:

• The marketing of the new era incorporates digital technologies and enters its fifth stage of evolution, known as: "MARKETING WITH NEW TECHNOLOGIES". This recognition is considered an innovation of the book. Therefore, this edition undertakes the pioneering task of including in a single volume the necessary knowledge from the fields of traditional and digital marketing, which a marketing executive or professional must practically combine.
• The book is available for e-class (teaching from home). It is accompanied by rich supportive material for the instructor. Additionally, ready-made material in electronic form will be provided for the semester exams for the professor.
• This edition, with the completeness of its content, the modern presentation of the material, the logical flow, the multitude of examples, and the understandable language it uses, can serve as a valuable and comprehensive learning tool for students, business executives, and professionals.