Very nice scent, not intense or heavy at all. It lasted about 15-20 days in my car (without being exposed to sunlight, as they say that sunlight causes the scent to evaporate faster). The bear still has a scent, meaning that if I touch it, my hands smell, but it doesn't leave a scent in the space. Also, as the days go by, the bear becomes more orange-red than pink, I don't know if this has to do with the fact that its scent evaporates. I deduct one star because I would prefer it to hold its scent a little longer in the car and also because its suction cup doesn't stick well, resulting in it falling often and having to hang it on the gear lever.