This is the second one I have tried, night and day compared to the first one I had tried. I consider this to be a proper, quality matcha. With an intense green color and wonderful taste. The only time I drank matcha abroad was in Canada and that is my only point of reference (for how matcha should be in taste and appearance because I don't trust how they make it in Greece). The color and taste were very close to this one.

Very nice, umami, intense flavor and not bitter at all... ideal for matcha latte with a strong green color. I highly recommend it!

After searching online for high-quality matcha, I came across this brand and decided to try the traditional variety since I love making matcha lattes. This matcha is sourced from Japan, and the taste is incredibly smooth and delicate. In the photo, you can see Moyan Matcha alongside another organic brand I picked up from the supermarket. The difference in quality is obvious—the vibrant, bright green color of Moyan Matcha really stands out compared to the duller shade of the other one. It’s clear that Moyan offers superior quality!

Good, its taste is smoother, finer than Moya Daily, I liked it plain, without milk or dairy. It doesn't cause nausea (unlike some cheaper ones I've had).
It provides energy in a different way than coffee (clear thoughts without overstimulation), and it can easily be drunk instead of a second coffee (for those who can't imagine their day without the first one).
A good way to reduce the amount of coffee by replacing it with something healthy without any hardships, so to speak.