Gucci Bloom Eau De Parfum is the first fragrance developed entirely under the creative vision of Alessandro Michele.

A fragrance designed to celebrate the authenticity, vitality, and diversity of women - blooming in a natural, expressive, and individual way.

Created by master perfumer Alberto Morillas under the guidance of the House's Creative Director, Gucci Bloom is crafted to unfold as its name suggests, capturing the rich scent of a thriving garden filled with abundant flowers.

Natural tuberose collected in India and jasmine bud extract, obtained through an exclusive co-extraction method to impart a fresh green and petal scent on the skin, are combined with Rangoon Creeper - a unique flower discovered in South India and used for the first time in perfumery to create a rich fragrance that will transport you to a fantastical garden.