During his iconic career as coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any other coach in the history of professional sports. On this journey, he remained true to the values of coaching, inspiring his players through self-awareness and collaboration.

This is the story of a boy from North Dakota who evolved into one of the most innovative leaders of our time. In his quest to revolutionize himself, Jackson explored humanistic psychology, Native American philosophy, and Zen meditation, developing a new approach to leadership based on freedom, authenticity, and the selfless team.

In his book "Eleven Rings," Jackson describes how:

- He learned the secrets of consciousness and team chemistry while playing for the championship New York Knicks in the 1970s

- He managed Michael Jordan, the greatest player in the world, and made him embrace selflessness, even if that meant losing the title of top scorer

- He built successful teams from players with different abilities, earning their trust and making them perform in sync

- He inspired Dennis Rodman and other "undisciplined" personalities to dedicate themselves to something greater than themselves

- He transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team.

Nine times, Jackson led his teams to the ultimate goal: the NBA championship six times with the Chicago Bulls and five times with the Los Angeles Lakers. "Eleven Rings" reveals important lessons about personalities and their desire to win, as well as what it takes to bring out the best in ourselves and others.