When Richard Rumelt's book, Good Strategy/Bad Strategy, was published in 2011, it immediately sparked interest, highlighting bad strategy as the combination of pop culture, clichés, and business jargon that often misleadingly pretends to be real strategy.

Since then, his original and practical ideas have gained admirers worldwide, helping readers recognize and avoid elements of bad strategy, adopting good, targeted strategies that honestly acknowledge the challenges faced and offer direct approaches to address them.

Strategy should not be equated with ambition, leadership, vision, or planning; instead, it is the coherent action supported by an argument.

For Rumelt, the heart of good strategy is understanding the hidden power in any situation and the appropriate response - be it launching a new product, warfare, or sending a man to the moon. Drawing examples from the good and the bad in all fields and eras, he shows how this understanding can be cultivated with a variety of tools that lead to better thinking and better strategy, strategy that cuts through the noise and achieves results.

Pages: 336, Year of Publication: 0907, Dimensions: 12.8x12.8cm