THE EXPANDED EDITION

'Just might be the best business book ever written' - Forbes Magazine

'This book should be required reading for any manager' - Charles Duhigg

'Full of detail about an interesting, intricate business' - The Wall Street Journal

The co-founder and long-time president of Pixar updates and expands his 2014 bestseller on creative leadership, developing the management principles used to create Pixar's unique culture, including everything he has learned over the past nine years that has allowed Pixar to maintain its creative culture while evolving. For nearly twenty years, Pixar has dominated the world of animation, producing beloved films such as Toy Story, Finding Nemo, The Incredibles, Up, and WALL-E, which have broken box office records and won thirty Oscars. The joyful storytelling, inventive plots, emotional authenticity: In some cases, Pixar's films are a teaching object for what creativity is.

Ed Catmull had a dream: to make the first computer-animated film. He nurtured this dream as a Ph.D. student and then formed a partnership with George Lucas that led, indirectly, to the founding of Pixar with Steve Jobs and John Lasseter. Just nine years later, Toy Story was released, changing animation forever. The most important ingredient in the success of this film - and in subsequent films - was the unique environment that Catmull and his partners created at Pixar.

Creativity, Inc. has been expanded to illuminate the ongoing development of Pixar's unique culture. It includes a new introduction, two completely new chapters, four new chapter postscripts, and new enhancements at the end, this updated edition analyzes how Catmull created a culture that is not limited to words about the importance of candor, communication, and originality, but is committed to them. The pursuit of excellence is not a temporary task, but an ongoing, daily commitment. And Creativity, Inc. explores how this is done.

Readers love Creativity, Inc.

'Incredibly inspiring'

'This is an excellent book. I wish I could give it more than 5 stars'

'Honestly, one of the best books I've read in a long time'

'Read it and read it again, then read it again and again'

'Amazing book!! Fantastic read'

Pages: 496, Dimensions: 16.2x16.2cm