Subtle, beautiful natural result, it softens the lips immediately while leaving a very light cooling sensation. I got the pink. It replaces lipstick and because it gives a natural shade, for me who am over fifty it softens the features of the face as well. It is known that as we get older our features become harsher and more severe, so we need not something intense, nor colorless, but light and bright, to give freshness and radiance to the skin without looking out of place.