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Description
Specifications
The "Consumer Behavior" is a valid and comprehensive view of consumer behavior issues, which decisively contributes to the understanding of consumer behavior. Based on international literature and scientific research, it draws elements from marketing, psychology, and economics, thus illuminating this complex and interesting aspect of individual behavior as an economic agent who evaluates, chooses, purchases, and manages products and services for personal use.
The selection of content aims to:
- thoroughly address the topic
- meet the specific needs of readers who study or are professionally involved in marketing and business management.
The authors have adopted an applied perspective on consumer behavior and its interconnection with decision making, while the practical application of consumer behavior theory is analyzed using examples from both Greek and international business reality. Noteworthy is the chapter dedicated to evolutionary psychology, which is the first and only one in Greek literature on consumer behavior.
Manufacturer
Specifications
- Authors
- Polina Papastathopoulou, Georgios Mpaltas
- Publisher
- Rosili
- Language
- Greek
- Subtitle
- 3rd Edition
- Cover
- Soft
- Number of Pages
- 416
- Publication Date
- 2021
- Dimensions
- 17x24 cm
- ISBN-13
- 9786185131784
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.