In the book "The Case Against Reality," pioneering cognitive scientist Donald Hoffman argues that the reality we perceive is not the way it actually is. He states that our visual perceptions are interfaces constructed by natural selection, rather than windows into reality. The objects we see around us are similar to file icons on our computer desktop: although they have form, their essence is much more complex. Evolution has shaped our perceptions into simplistic illusions to help us navigate the world. However, these illusions can now be manipulated by advertising and design.

Based on thirty years of research by Hoffman, as well as evolutionary biology, game theory, neuroscience, and philosophy, the book offers a provocative yet compelling argument that the world is not at all as we see it through our eyes.

Pages: 272

Dimensions: 12.9x12.9cm