Can we persuade science deniers? “Climate change is a hoax – so is the coronavirus.” “Vaccines harm you.” Today, many of our fellow citizens reject the expertise of scientists and prefer ideology over data. The reason is not a lack of information, but misinformation. They selectively cite data, rely on pseudoscientists, and believe in conspiracy theories.

How can we persuade these people? How can we convince them to change their views and accept the data when they do not believe in the data? In this book, Lee McIntyre shows that each of us is capable of discussing with science deniers and emphasizes the importance of this effort. The denial of science is dangerous.

Drawing from his personal experience – including a visit to a Flat Earth conference – and from academic research, McIntyre highlights the common elements of science denial found in campaigns spreading misinformation, which range from the denial of the link between smoking and cancer promoted by tobacco companies in the 1950s, to the modern anti-vaccine movement.

He describes his effort to use the persuasive techniques he possesses as a philosopher to turn Flat Earth theory supporters, while citing surprising discussions with miners and conversations with a scientist friend about genetically modified foods. McIntyre offers tools and techniques for spreading the truth and values of science, stressing that the most effective way to approach science deniers is to discuss with them in a calm and respectful environment – to seek face-to-face meetings.