The organic Hojicha tea is a roasted green tea with a toasted, smoky aroma, a unique caramel and nutty flavor, and a deep purple color. At first, the taste is astonishing, but immediately after, it becomes addictive. The very distinctive flavor of this tea, with no bitterness that characterizes other green teas, makes it an ideal alternative to black tea. It has an extremely low caffeine content, as it is reduced during the roasting process. Pregnant women, children, and the elderly in Japan often drink Hojicha, and it is an ideal evening tea.