The developmental path of tourism globally, despite the interruption due to Covid-19, is impressive. Particularly for Greece, tourism is one of the most important sources of wealth. Beyond being a significant sector of economic activity for the country, tourism is also a major employer. These factors make it essential to gain a more comprehensive understanding of the tourism industry and the methods through which the management of tourism businesses can become more efficient. Tourism Marketing aims to help tourism professionals deeply understand the unique characteristics of the tourism industry and the specificities of tourism services, as well as to learn about the methods that lead to successful strategies and tactical marketing choices in the field of tourism services.