If you operate in the hospitality or catering industry, you certainly already know how significant customer service is in acquiring loyal and satisfied customers, who in turn will bring even more customers by promoting your business.

What you may not know is that the main reason for customer loss (68%) is problematic service, while only 14% leave because the product/service is bad. Just one rude or indifferent employee can result in the permanent loss of a customer, even if you offer a flawless product or service. One employee who cannot or will not provide quality service is enough for you to receive complaints and negative reviews.

In the book Customer Service in Hospitality and Catering, you will learn the secrets of customer service that will differentiate you from your competitors, giving you a strong competitive advantage.

• Through the use of many examples, you will identify good and bad practices that will help you properly handle similar situations in the future.

• The countless case studies will help you delve into exemplary service, become better professionals, and enhance your visitors' experience.