In his first and most influential book, Malcolm Gladwell examines the phenomenon of the tipping point, which has affected the way millions of people think and make decisions. The TIPPING POINT is the magic moment when an idea, trend, or social behavior crosses a threshold, changes direction, and spreads like wildfire. Just as a patient can transmit a virus that reaches pandemic proportions, a small but targeted push can create a new fashion trend, make a product popular, or alter social behaviors, such as crime rates.

The tipping point is observed in the spread of ideas, commercial products, social phenomena, television series, political movements – even diseases. This is the author's first book, written in 2000, when Gladwell decided to take the phrase "Tipping Point," which had been used to describe epidemiological phenomena, and apply it to social phenomena. Since then, it has become an influential bestseller and long-seller, as well as a landmark for the genre of popular sociology, which authors worldwide frequently reference and refer to over time.

The book is being translated into Greek for the first time.

What they said about the book: "A captivating book that will make you see the world in a new light." –Fortune

"A wonderful, engaging book on a splendid, out-of-the-box study of this not-so-understood phenomenon of social epidemics." –Daily Telegraph

"Gladwell has the knack for presenting complex theories in clear, elegant prose, and he is a gifted guide." –San Francisco Chronicle

"As a business guide, The Tipping Point truly excels, overflowing with new theories on the science of idea dissemination." –Time Out

"It’s hard not to be convinced by Gladwell’s position. Not only does he combine a thrilling mix of facts to support his theory... but he also manages to weave everything into a coherent explanation of human behavior. Additionally, we appreciate the optimism of a theory that supports, as another commentator put it, 'the power of one.'" –Business Week

Malcolm Gladwell studied history at Trinity College at the University of Toronto. He is the author of 5 books, all of which have appeared on the New York Times bestseller lists. He is the host of the podcast Revisionist History and maintains a regular column in The New Yorker. He has been named one of Time magazine's "100 most influential people" and one of Foreign Policy magazine's "Top Global Thinkers." He worked as a journalist at the Washington Post, where he covered business and scientific topics. He was born in England and grew up in Ontario, Canada. He currently lives in New York City.