Recently, fake news has become a worrying reality, making headlines as its consequences become increasingly apparent in political upheavals and global disruptions. It is not something new - we have seen it in the past. A malicious online rumor costs a company millions. Politically motivated "fake news" stories are planted and spread to influence elections. Some product or celebrity goes from complete obscurity to a viral sensation. Anonymous sources and speculations become a national discussion. What you don't know is that someone is responsible for all of this. Usually, it is someone like Ryan Holiday: a media manipulator.
Holiday wrote this book to explain how media manipulators work, how to spot their traces, how to fight them, and how (if you must) to emulate their tactics. Why is he revealing these secrets? Because he is tired of a world where trolls interfere in discussions, marketers help write the news, careless journalists spread lies, and no one takes responsibility for it all. He opens the curtain because it's time everyone understands how things truly work.
Pages: 400, Year of Publication: 2021, Dimensions: 12.6x12.6cm
Manufacturer
- Author
- Ryan Holiday
- Publisher
- Profile
- Type
- Internet & Social Media
- Language
- English
- Cover
- Soft
- Number of Pages
- 400
- Publication Date
- 2018
- Dimensions
- 14x21 cm
- ISBN-13
- 9781788160063
Important information
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