Forewords by Jean-Claude Biver (CEO of Tag Heuer) and Aurel Bacs (Christie's and Phillips auctioneers). This stunning book explores more than 50 of the world's rarest watches, including unique examples of which only one model exists. From watches that have set new records at auction houses to feats of modern technology and engineering, through iconic models worn by personalities such as Elvis Presley and James Bond, this book is aimed at professionals, collectors, and amateurs. The photography in this book has been published in collaboration with high-level auction houses and watchmakers, depicting some of the rarest, most expensive, and most desirable watches in the world in incredible detail.