The combination of the skincare benefits of a serum with the long-lasting properties of a primer, the wet n wild Prime Focus Brightening Primer, encourages a visibly radiant base. The watery formula perfectly preps the skin for makeup application, working to smooth, hydrate, and improve the appearance of pores.

Suitable for all skin types, the primer harnesses the brightening properties of pineapple to help revitalize dull skin, while a plant-based blend of rosewater, green tea, and calendula nourishes. Lightweight and extremely refreshing, the formula keeps makeup securely in place, ready for daily use. It comes with a mess-free dropper.

Vegan.