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ΜΜΕ και Θεωρία της Μαζικής Επικοινωνίας
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ΜΜΕ και Θεωρία της Μαζικής Επικοινωνίας

Author: Denis McQuail

Now reaching its 7th edition, this landmark book continues to define the field of media and mass communication theory and research, offering a uniquely inclusive and balanced guide.

It continues the...

Now reaching its 7th edition, this landmark book continues to define the field of media and mass communication theory and research, offering a uniquely inclusive and balanced guide.

It continues the narrative of previous editions, expanding it into the world we live in today, with pervasive, ubiquitous, mobile, social networking, and always-connected media.

...
See Description & Specifications See Description & Specifications

Top specs

  • Language Greek
  • Number of pages Number of pages 688
  • Cover Cover Soft
  • Year of publication Year of publication 2021
  • Publisher Publisher Papasotiriou
Genre: Political Sciences Sociology Communication & Media Artificial Intelligence
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Description & Specifications

Now reaching its 7th edition, this landmark book continues to define the field of media and mass communication theory and research, offering a uniquely inclusive and balanced guide.

It continues the narrative of previous editions, expanding it into the world we live in today, with pervasive, ubiquitous, mobile, social networking, and always-connected media.

What's new in this edition:

  • Greater focus on capturing the “mass” media and communication and media theory in the age of big data, algorithmic culture, artificial intelligence, platform dominance, streaming services, and personalized mass communication.
  • Further exploration of the topic of media ethics and mass communication throughout all chapters.
  • Inclusion of a diverse and global range of perspectives, stories, and examples from across the field.
  • More in-depth analysis of how media industries operate and produce all communication genres, including journalism, advertising, film, television, digital games, and more.
  • New and revised material, including a new chapter titled “A Rule of Media Effects,” which combines Socio-cultural effects and News, Public Opinion, and Political Communication, helping the reader to re-evaluate and reframe the whole idea regarding the effects and influence of the media.

An essential handbook for every student of Media and Mass Communication in the 21st century.

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Warnings & Safety Information
Author
Denis McQuail
Publisher
Papasotiriou
Original Title
McQuail's Media and Mass Communication Theory
Type
Political Science, Sociology, Communication & Mass Media, Artificial Intelligence
Language
Greek
Cover
Soft
Number of Pages
688
Release Date
11/2021
Publication Date
2021
Dimensions
17x24 cm
ISBN-13
9789604911561

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

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