Awarded the FT & McKinsey Business Book of the Year 2020, this book offers a deep and entertaining exploration of the history of how Instagram conquered the world. From its origin in a Silicon Valley coffee shop to its incredible acquisition by Facebook, No Filter vividly recreates the journey of the most successful photo app in history. It explores how Instagram has changed society, urging businesses to prioritize their aesthetics, creating a new economy of digital entrepreneurs, and reshaping a generation's thinking about fame and success.

The result is the definitive story of how a simple platform revolutionized technology, business, and popular culture. Instagram has influenced us all, and this book reveals how.

Pages: 352, Dimensions: 12.9x12.9cm