Contains:
Foreword
What is strategy and the process of strategic management?
Evaluating the external environment of a business
Evaluating the internal capabilities of a business
Cost leadership
Product differentiation
Flexibility and real options
Unfair collaboration
Vertical integration
Corporate expansion activities
Organization for implementing corporate expansion activities
Strategic alliances
Mergers and Acquisitions
Glossary
Index
Manufacturer
Specifications
- Authors
- Barney Jay, Hesterly William
- Publisher
- Tziola
- Original Title
- Strategic Management and Competitive Advantage, 4th Edition
- Language
- Greek
- Subtitle
- 6th Edition
- Cover
- Hardcover
- Number of Pages
- 544
- Release Date
- 4/2022
- Publication Date
- 2022
- Dimensions
- 21x29 cm
- ISBN-13
- 9789604189403
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.