I painted the whole house a few months ago during the renovation, even inside the attics since I had enough paint, except for the bedrooms and ceilings. Excellent paint quality, coverage, application, and texture with the right preparation, dilution, quality tools, and drying times.

After about two months, I had to clean some stains that were made by dirty hands and moving objects during the work and daily use. At one spot, I accidentally sprayed WD 40 anti-rust on the wall; I cleaned it after 10-15 minutes without leaving a trace of stain or oil mark.
The kids got their hands dirty with permanent blue marker and made fingerprints on the wall (something between grey and light beige shade). I noticed it relatively early and cleaned it.

They cleaned off very easily without much scrubbing, except for the permanent marker which was the toughest stain and needed more persistence, but it cleaned off without the wall paint coming off on the cloth, not even a hint.
For cleaner, I put a little equal amount of floor cleaning liquid for mopping, Dettol, and filled the bottle with water in a spray bottle and sprayed on a microfiber cloth, not on the wall.

The best someone can buy with premium quality at a relatively reasonable price, after that you go to paints that cost the 3-liter (gallon) as much as a 10-liter asepsis+. It has nothing to envy from those to justify the price difference.

If I had to find something negative, I would say that although it is odorless, when the space remains closed for several hours (10+ hours), as soon as someone enters, a slight paint smell is noticeable, which, although not strong, requires some attention to notice and is present 2+ months later. This does not happen in the bedrooms I painted with Pratt & Lambert