Business Books

Ηλεκτρονικό Εμπόριο

Authors: Kenneth C. Laudon,Carol Traver

A comprehensive overview of e-commerce as it has evolved and continues to evolve in the modern world. The book E-Commerce: Business, Technology, Society guides you through the new landscape of...

A comprehensive overview of e-commerce as it has evolved and continues to evolve in the modern world. The book E-Commerce: Business, Technology, Society guides you through the new landscape of entrepreneurship that e-commerce is shaping for the global economy.

At the center of the examination are key concepts, as well as the most current empirical and...

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Description

Description

A comprehensive overview of e-commerce as it has evolved and continues to evolve in the modern world. The book E-Commerce: Business, Technology, Society guides you through the new landscape of entrepreneurship that e-commerce is shaping for the global economy.

At the center of the examination are key concepts, as well as the most current empirical and economic data for a deeper understanding of the world of e-commerce today. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat highlight the various ways in which e-commerce is transforming business practices and strategies, leading to changes in the global economy.

Each case study underscores a key concept, aiming for clarity and deeper understanding. The enriched 16th edition contains the latest developments regarding privacy and piracy, government surveillance, cyber warfare, financial technology, social media marketing, online sales taxes, and intellectual property.

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Specifications

Specifications

Specifications

Authors
Kenneth C. Laudon, Carol Traver
Publisher
Papasotiriou
Original Title
E-Commerce 2020-2021
Language
Greek
Cover
Soft
Number of Pages
928
Release Date
5/2022
Publication Date
2022
Dimensions
21x29 cm
ISBN-13
9789604911530

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

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Description & Specifications

A comprehensive overview of e-commerce as it has evolved and continues to evolve in the modern world. The book E-Commerce: Business, Technology, Society guides you through the new landscape of entrepreneurship that e-commerce is shaping for the global economy.

At the center of the examination are key concepts, as well as the most current empirical and economic data for a deeper understanding of the world of e-commerce today. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat highlight the various ways in which e-commerce is transforming business practices and strategies, leading to changes in the global economy.

Each case study underscores a key concept, aiming for clarity and deeper understanding. The enriched 16th edition contains the latest developments regarding privacy and piracy, government surveillance, cyber warfare, financial technology, social media marketing, online sales taxes, and intellectual property.

Manufacturer

Specifications

Authors
Kenneth C. Laudon, Carol Traver
Publisher
Papasotiriou
Original Title
E-Commerce 2020-2021
Language
Greek
Cover
Soft
Number of Pages
928
Release Date
5/2022
Publication Date
2022
Dimensions
21x29 cm
ISBN-13
9789604911530

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Reviews (1)

  1. 1
  2. 4 stars
    0
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
    • Paper quality
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Was it relatively easy to read?
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