Award-Winning Business Book of the Year 2021

This groundbreaking book reveals the myths behind the success of startups, illuminates the real forces at play, and shows how they can be leveraged to your advantage.

The world is not a fair playing field. Meritocracy is a myth. Behind every success story lies an Unfair Advantage. This doesn't just mean your parents' wealth or connections. An unfair advantage is any element that gives you an edge over the competition. And we all have one.

Based on over two decades of experience, including the position of the first Marketing Director of Just Eat (a startup worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and persistence are not enough, so they examine the importance of money, intelligence, supervision, location, education, expertise, status, and luck on the path to success.

This book also helps you identify the external conditions and internal forces to succeed in the business world and beyond.

Pages: 256, Year of Publication: 1210, Dimensions: 12.8x12.8cm