Cal Newport's book is a clear statement that subverts conventional wisdom, suggesting that a person's ability and skills - and not necessarily their passion - should determine their career. Newport, a Dartmouth College graduate (Phi Beta Kappa) and PhD holder from MIT, argues that the quest for what drives us, rather than focusing on areas where we naturally excel, is ultimately detrimental and disappointing for job seekers. The book's title is taken from comedian Steve Martin, who stated, "Be so good they can't ignore you," which is Newport's main argument. Abilities and skills outweigh passion. In contrast to the famous speech by former Apple CEO Steve Jobs at Stanford, where he encouraged future graduates to pursue their dreams, Newport challenges this advice, arguing that it is naive and that Jobs himself did not follow it. From there, Newport presents compelling scientific and contemporary examples, arguing that the key to career success is to discover one's strengths and the 'career capital' they have acquired, and then focus all their efforts in that direction.