What happens when there is almost unlimited choice? When everything is available to everyone? And when the combined value of millions of items sold in small quantities equals or even exceeds the value of a handful of bestsellers? In this groundbreaking book, Chris Anderson shows that the future of business does not lie in the hits - the high volume of the traditional demand curve - but in what were previously considered misses - the endless "long tail" of the same curve. As our world is transformed by the Internet and the almost infinite choice it offers consumers, traditional business models are overturned, revealing new truths about what consumers want and how they want to acquire it. Chris Anderson first explored the "long tail" in an article for Wired magazine, which has become one of the most influential business essays of our time. Now, in this highly anticipated book, he takes a closer look at the new economy of the Internet age, showing where entrepreneurship is headed and exploring the vast opportunities that exist: for new producers, new electronic merchants, and new trendsetters. He shows how the long tail economy applies in industries ranging from games to advertising and household appliances. He sets the rules for operating in a long tail economy. And he provides a glimpse into a future that is already here.

Pages: 288, Dimensions: 12.9x12.9cm