Kiss That Frog! contains a series of practical, proven, easy-to-apply ideas and strategies that anyone can use to change their thinking from negative to positive. The ideas in this book are based on over 100 years of writing and research in psychology and psychotherapy and are presented in an engaging way that goes straight to the root of why people feel negative about themselves and various factors in their lives. Every idea and guideline in this book has been tested and proven in real-life experiences, both by the authors (Brian Tracy and Christina Tracy Stein) and by the millions of other people worldwide whose lives have been positively affected by these simple principles.